Arabella Caccia, renowned South African artist and sculptor, grew up in Florence Italy and now resides in Cape Town, exhibiting at the Everard Read Gallery. Her work goes back to traditional ways of painting with its foundations in drawing, and she is also an accomplished sculptor.
Arabella approached me to establish her online presence so that potential buyers could view her collections online. It was essential to create a logo (or signature) and brand identity that had longevity and reflected her passion, character and the tone of her work. We created a brand new website for Arabella that contained all of her artwork in the various collections of paintings, sculptures, work on paper and installations. We also created a blog titled Journal that allowed her to creatively express her musings and details of exhibitions and new collections but in a more creative, artistic fashion.
Read my blog to view the work I have done for Arabella.