For many years I managed the strategic PR for all the products in the Aromatic Apothecary range, as well as the PR for Doryce Sher, founder of the brand, to build her public profile in relevant media.
Since graduating as a scientifically trained pharmacist, Doryce Sher questioned whether prescribing pills for people’s ailments was necessarily the right thing to do. With this nagging at her conscious, Doryce embarked on her journey of founding the Aromatic Apothecary range of products and empowering people to make the right health choices by offering beneficial information to use alongside these products.
Found in most pharmacies and health shops around South Africa, the Aromatic Apothecary range includes beauty, wellbeing, kids, medicinal and therapeutic products with the aim of achieving wellness through aromatherapy.
Media targeted for the brand included mainstream and niched print and digital platforms, as well as radio, and corporate speaking events.
Read my blog to view the work I have done for Aromatic Apothecary.