Since launching in 2009, Isabelina has established itself as one of South Africa’s leading authorities on décor, lighting, furniture and gifting, always at the forefront of the latest trends from around the world.


Over a space of four years, I managed their full marketing and PR plan, starting off with a blank canvas. This included the development of a new website for the brand, conceptualising the content, layout, and design, and managing all back-end updates, copywriting and imagery.


This went hand in hand with a brand rejuvenation where the logo and corporate ID was updated to a more contemporary look and feel.


I also created and managed their Facebook, Twitter, Pinterest and Instagram profiles, and secured numerous brand profiles and PR features in some of South Africa’s top lifestyle and decor magazines.

Read my blog to view the work I have done for Isabelina.