When my husband, Greg founded his new production company in 2015, it was an opportunity to create a brand and identity that reflected not only him as a visual director, but also the two of us as a professional partnership in an industry that allows for maximum creative thought. The name, The Joneses, seemed apt for us as a couple working together, with a play on keeping up with the power couple.
When creating the corporate ID we were both sold on our designers depiction of a gold logo with a greyhound icon. What better highlights The Joneses than gold and an upmarket hound?
Tongue in cheek titles on our business cards and email signatures finished off the picture.
The Joneses website design is an extension of the brand with a strong emphasis on showcasing Greg's visual work first and foremost.